Buy-In
After reading our textbook by Mark Walton, Generating Buy-In: Mastering the language of leadership, I sudden feel that this is another great and powerful book in management, leadership, and business world. Walton provides us the tools to become great communicators so that we can drive success in business, politics, or even in our family. Generating Buy-In is using a lot of examples and inspirations about top leaders have applied through the ages.
What is Buy-In exactly? According to the textbook, Mark Walton defined Buy-in as the understanding, commitment, and action of people working to achieve strategic objectives. In 21st-century business, buy-in has become a crucial asset, and the ability to generate it has emerged as the leadership competency, especially for the leaders. The achievement of buy-in depends heavily on the communication skills of the seller, the executive, or whoever is asking us to believe, to act, to buy. Great, powerful and full of understanding communication skills could make any impossible things possible. This is like a belief, but it is real.
Mark Walton uses a lot of examples of individuals and organizations that used this method, such as Jack Welch, Ted Turner, several U.S. Presidents, Coca-Cola, and the U.S. Army. All of those vivid examples make me feel that I could improve my communication skills right now and take into my actions in a jiffy.