Need for X-engineering
X-engineering (some times also called cross engineering) “ is the art and science of using technology enabled process to connect business with other business and companies with their customers to achieve business and companies with their customers to achieve dramatic improvements in the efficiency and create value for everyone involved.”(X-engineering the corporation, November 30, 2007 pg 3).
In the previous blog about re-engineering, it is applied to the organization mainly to cut the costs, raise quality, and increase speed and productivity. Where as X-engineering also improves the internal efficiency and that is just the beginning. It improves the operational process across the organizations that are among the companies and their suppliers. X-engineering argues that a company has to extend its process outside and think outside the box and hence the X.
It is all about selling the products in a good price without any dealers in between the company and the customers. Customers should be able to order the products they are looking for directly form the companies website. This is where the web2.0 technologies come into play.
According to James champy the ideas behind the X-engineering are:
• Start with a great aspiration- re inventing the whole industry, re creating the whole process for example.
• Being persistent in the same field. The time to adopt new things in the industry may take longer than expected and the business may take a few unexpected turns.
• Separated industries provide a great opportunity to the customer, offering great choice with the easy search and purchase.
• Always start slowly with a simple proposition and start building the proposition in the direction lead by the market. But the companies should be ready to adjust the proposition based on the customer’s requirements. Unique processes can be the proposition that can be offered to the customers.
• Share unique differentiator processes with your customers or otherwise be open with your processes and share good ideas.
• Developing a common or a standard information technology helps to communicate between the organizations easily. This is a huge business asset.
• A trust should be created to make stronger relationships with partners and assure their participation in the proposition.
• Pull and push process between the customers and the company must be understood and so live with it. It enables you to build a company that has a virtual scale as large as industry.
References
Champy. J,(2002), X-engineering the corporation, X-engineering in action, warner books, Inc.