WEB2.0 and Analytics
Heard of google analytics ? It is the hotest new trending software on the internet.
In GA, the following information is listed
117 Visits
153 Pageviews
1.31 Pages/Visit
So what are the differences btwn visits, pageviews, and pages/visit.
Visit - unique visitor
Page view - a single visitor may very well view more than one page
1.31 pages/visit - number of page views divided by the number of unique visitors
Re: "why does average time on site sometimes show as zero"?
Analytics is the last thing your page loads, so anyone who leaves before the page finishes will show as having spent no time, or something to that effect. Also, they might not be storing cookies, but I don't know if that's a factor.
http://www.google.com/support/googleanalytics/bin/answer.py?answer=57164
A visitor can view page multiple times before Google stops grouping them under one visit. I could visit the same site twice in 30 minutes and it is still grouped under the same "visit". I could also visit the same page 10 times over the course of 2 days and be treated as a few different visitors as well as visits, if for example if I clear my cookies or if my IP address changes.
Also see: http://www.google.com/support/googleanalytics/bin/answer.py?answer=57164
And: http://en.wikipedia.org/wiki/Unique_visitor, or a Google search for "unique visitor" and the like.
sew