Another language of Leadership - Generating Buy-in
Mark S Walton’s Generating Buy-In, Mastering the Language of Leadership presents a language of leadership common to the most masterful influencer's in business, politics, law and other fields. This book describes how to use this language to build strategic stories that project a positive future, even when the immediate news may be of less importance. Buy-in is contented receiver’s understanding, commitment and action in support of the speaker’s goals. This skill is considered as one of the most valuable asset. No matter whom you are or where you work, people no longer need to follow your lead, buy they follow what you sell or accept what you say.
The ability to influence people’s thoughts and feelings, to generate their buy-in, has emerged as the vital leadership skill. The strongest leaders are those who create a positive vision of the future that generates action by tapping into people’s emotions, ask for a commitment and inspire their listeners to take steps towards the goal. Their language will empower to produce the results they want and need with greater ease, speed and effectiveness. This book gives a step-by-step process for targeting needs of audience, capturing their attention, communicating in a positive way to successfully build lead, manage organization, motivate individuals, groups, and teams, market ideas, products and services, gain the commitment and loyalty of customers and achieve value added results.
The three chapters in the book is based on an ancient formula, “Rule of Three” as the mind easily receives, retains, and recalls information presented to it in threes. This book conveys an innovative and practical approach through real-world case studies and interviews and in creating strategic stories that project a positive future to audience, speaking the language of buy-in with images that mold powerful thoughts and emotions in listeners and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win an election.
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