In today’s global community it is easy to see how intricate and complex our communication has become. While technologies have encouraged global communication, they have still added another piece to the puzzle for us to consider. We also have to consider the levels of communication and how they affect the process. In addition, the vast social complexities need to be taken into account as well. These three concepts are all interwoven to make human communication what we know it as today. Let us first examine the levels of communication.
LEVELS OF COMMUNICATION
1. Intrapersonal Communication – self-talk, or the recognition of your own feelings.
2. Interpersonal Communication – dyadic communication between two people.
3. Group Communication – generally refers to three or more people, working together with a common interest
4. Public Communication – centered on a single person communicating with an audience.
5. Mass-mediated Communication – similar to public communication, yet it involves broadcasting technology
(Nitcavic, 2009, pg. )
“All five of these levels share a common process: a source attempting to influence a receiver through the creation of appropriate messages” (Nitcavic, 1999, pg. ). How do we create these “appropriate messages?” That is based on our perceptions and the use of technology.
SOCIAL COMPLEXITIES OF COMMUNICATION
With our global community widening every day through technological advances. It is imperative that individuals recognize the different experiences, expectations, considerations, and perceptions that others from around the world and down the street bring to the table. Social perceptions are perhaps the single greatest driving force behind today’s communication’s complexity! People’s perceptions of right and wrong, appropriate vs. inappropriate, etc. are all based upon their experiences; and senders/receivers alike bring them into every interaction they have. We see technical definitions of this phenomena in Nitcavic’s book when he talks about the belief-attitude-value (BAV) system. This concept, in short, discusses how an attitude is a person’s emotional reaction to an idea, object, etc. The way a person feels about something determines the way they act towards it. A belief is something that a person believes to be a fact or statement about reality. Attitudes form beliefs, and beliefs define our values (Nitcavic, 2009, pg. ).
A more real world example of social complexities was observed by CICS Masters Candidate, Kream Panasoot, in her blog “Living in a Different World.” Kream writes, “Rais[ed] from the unique background of Thai culture, I , my sister, and cousin found many differences and conflicts between American and Thai societ[ies]. International students need to learn cross-cultural adaptation as soon as possible to survive” (Panasoot, 2009).
While this statement is true, it also applies to the domestic students too, if they are to survive expanding worldwide communications. We must take on Tom Peter’s approach to revolutionize and thrive on chaos when he talks about new ideas. “It challenges everything we thought we knew about managing, and often challenges over a hundred years of American tradition” (Peters, 1987, pg. ). The idea of not focusing on ourselves’ but others’ social complexity is a major part of creating total customer responsiveness.
TECHNICAL COMPLEXITIES OF COMMUNICATION
The technical complexities of communication have become staples in our communication today. Web 2.0 is a perfect example of the blend of these two ideas. Tim O’Reilly writes about Web 2.0 saying, “One of the most highly touted features of the Web 2.0 era is the rise of blogging” (O’Reilly, 2005). Through this new era of technology we can learn even more about communication technologies, as I did from CICS Masters Candidate, Matt Drummond. He discussed a brand new communication community being developed by Google called Google Wave. “A wave is, in its [most] simple form, a real-time conversation among any number of participants” (Drummond, 2009). Google Wave includes: “Documents (word processor, spreadsheet, slide show presentation, and forms developer), Chat (both text and voice/video), SMS texting, and Calendar to name a few” (Drummond, 2009). (Read this blog)
Our Littlejohn text also describes the importance of technology and its compexities in communication when it discusses Classical Medium Theory. It says, “Marshal McLuhan is probably best known for calling our attention to the importance of media as media…Television affects you regardless of what you watch. The Internet affects you regardless of what sites people visit” (Littlejohn, 2008, pg. ).