In this book, author Mark Walton (2003) focuses on the ability to influence people’s thoughts and feelings, to generate their buy-in. The best leaders are the ones that inspire and motivate people, giving them “the big picture” that motivates them to act.
In a consumer culture like USA, one of the most common problems is the way people manage their finances. Web2.0 applications are trying to reach our pockets offering new options to facilitate the well management of our money.
After traveling through China visiting factories, markets, streets, stores, towns and cities and after drawing on interviews with Chinese, American and European workers, the author of the book China Inc., tries to explain how a country that once was immerse in poverty and communist ideas has become the center of global capitalism. Fishman (2005) expresses how China has scaled through the technological ladder to become world’s largest maker of consumer electronics and how the country is positioning even higher in areas like biotech and consumer manufacturing.
Have you ever thought about what happens every time you search for information in the Web? Is there more happening than just a display or related sites? John Battelle (2005), former editor or Wired, published the book “The Search” in Sept. 2005 in an attempt to explain the commercial and cultural implications of this phenomenon. The book talks about the battle between search engines, the future of these applications and Google as a company (history, development, advertising revenue model, philosophy).