Sources:
Mintz, J. (2008). Microsoft to appeal $367 million ruling it infringed on Alcatel-Lucent patents. Retrieved April 06, 2008, from The Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2008/04/04/AR2008040403357.html

Microsoft loses $367 million patent case. (2008). Retrieved April 5, 2008, from United Press International: http://www.upi.com/NewsTrack/Business/2008/04/05/upi_newstrack_business/4802/

Microsoft ordered to pay $ 367 million to Lucent Alcatel. (2008, April). Retrieved April 7, 2008, from Mister-Info.com: http://www.mister-info.com/?cmd=displaystory&story_id=10411&format=html

T- Mobile’s service would require customers to purchase an internet router for $50 and pay a $10 monthly service charge for unlimited service. This may encourage many customers to reconsider the necessity of having both there wireless and landline services. According to The Wall Street Journal “about 12 % of consumers in a recent Jupiter Research survey said they expect to drop their landline service in the next 12 months and use only a cell phone.” (Sharma, 2008) This move by T- Mobile might increase the demand for VOIP services thus eroding the profitability of landline services.

Sources:
Gardner, D. W. (2008, Feburary 21). Retrieved Feburary 21, 2008, from Informationweek.com: http://www.informationweek.com/news/showArticle.jhtml?articleID=206800967
Sharma, A. (2008). T-Mobile Looks to Replace the Home Phone. The Wall Street Journal , B3.

According to The Wall Street Journal, these ads will appear in two formats, graphical and animation and would be sold by “number of impressions” or by the number of clicks received. This partnership would undoubtedly extend Google’s command on internet advertising.

Sources:
CDRINFO.COM. (2008). Retrieved Feburary 21, 2008, from CDRinfo : The Hardware Authority: http://www.cdrinfo.com/Sections/News/Details.aspx?NewsId=22559
Google to Sell Third -Party Web Ads. (2008). The Wall Street Journal , B2.
YuMe- About Us. (2007). Retrieved Feburary 21, 2008, from YuMe: http://www.yumenetworks.com/about.html

According to news analysis Tom Lowry and Catherine Holahan, “an AOL pairing would help Google [with] editorial content.” In December 2007 according to comScore, Yahoo Finance and MSN Money had a combined 24.2 million unique monthly visitors while AOL Money & Finance had 13.5 million and Google a meager 782,000. A possible Google- AOL merger would undoubtedly be closely scrutinized by regulators, much like Google’s acquisition of DoubleClick. Issues such as anti- trust, privacy and data collection would be at the forefront. However, if the Microsoft- Yahoo deal happens this may make it easier for Google to acquire AOL.

Sources
Lowry, Tom, and Catherine Holahan. "Breaking AOL in Two: Time Warner's plan to separate AOL's free, ad-supported portal from its dial-up business could lead to closer ties with Google." businessweek.com. 7 Feb. 2008. 10 Feb. 2008 .

Fabrikant, Geraldine. "Time Warner Plans to Split off AOL's Dial-Up Service." nytimes.com. 7 Feb.2008. 7 Feb. 2008 .

In today’s society, every aspect of life is directly affected by some form of broadcasting. The field of broadcasting can be described as “the distribution of audio and video signals which is used to transmit programs to a wider audience”. (Society of Broadcast Engineers). Broadcasting not only affects consumer behaviors, but allows us to interact with each other, as well as keeps us informed about what happens around us and in foreign countries. This paper explores the life of an amazing individual who has improved our quality of life and laid the platform onto which others have built.

Throughout history there has always been controversy about original inventions. The question of who really invented a particular device and the notion that some simply built onto an existing technology and coined it as their own has occurred on numerous occasions. The story of Guillermo Gonzalez Camerena is no different. Many are of the view that he was not the first to invent a color television transmission system, and few people today even know who he was and what his contributions to the television system were. Little is really known about his life but the imprint he has left behind would forever be felt in the fields of television and radio broadcasting, especially in Mexico.
Guillermo Gonzalez Camerena’s life and work proved to be exceptionally important, not only to the people of Mexico but also to all Latin Americans. He represented and exemplified the notion that scientist from developed countries can in fact, excel in a field that was traditionally reserved for scientists from fully industrialized or developed countries. He believed that his inventions would not only entertain and educate but would also help bridge the gap between people who had limited resources and those who could otherwise afford luxuries, which at the time was television.

The Early Years
Guillermo Gonzalez Camarena was born on the February 17, 1917 to Arturo Gonzalez and Sara Camarena in the Guadalajara, the capital city of the Mexican state Jalisco. By the time Guillermo turned two the family moved to Mexico City. As a child Guillermo was fascinated by the electronic toys, and by the age of twelve he had successfully constructed his first fan transmitter. In 1930 Guillermo enrolled in the School of Mechanical Engineers and Electricians, now known as the ESIME of the National Polytechnic Institute. After studying for two years, he left and became a radio operator with the Mexican Department of Public Education (IEC History). After his invention of the Trichromatic system Guillermo began work as a chief operator at the radio stations XEW and XEQ which were located in Mexico City. Guillermo’s experience was not limited to working within the radio industry; he was most famous for his impact on the evolution of television and its implementation within the Mexican society.

In contrast, Good to Great emphasized the need not just for people as stated by Peters and Waterman Jr., but for the right people, in order for an organization to work effectively and achieve greatness. Both books touched on similar issues and saw the importance of having good leaders within the organization as well as the need for flexibility allowing for innovation to take place even amidst chaos. However, I am of the view that In Search Of Excellence, despite its age, is more relevant to the issues that face companies today. Its analysis was more in-depth and the concepts mentioned are still followed as ways to become better in any industry. Most of the companies in their study are still doing well today unlike many sourced in Good to Great, such as Circuit City. Good to Great, although there are significant points and ideas, falls short because it doesn’t offer a way to maintain the greatness as needs of consumers and technologies change.

Both books shed light and provide insight into the issues associated with Management. Management issues have remained constant for many years, even though technologies advance and practices differ, the human nature has remained the same and would be so in years to come. The findings brought forward by Peters, Waterman Jr. and Collins prove to be valuable tools to carry into the workplace, because they transcend industry and offer solutions to ubiquitous problems.

Works Cited
Peters, Thomas J., and Robert H. Waterman Jr. In Search Of Excellence: Lessons from America's Best Run Companies. New York, NY: Warner Books Inc., 1984.

Collins, Jim. Good To Great: Why Some Companies Make the Leap and Others Don't. New York, NY: HarperCollins Publishers Inc., 2001.

"Hewlett-Packard's profit soars." CNN Money.com. 16 Aug. 2007. 30 Aug. 2007 .

In Search of Excellence’s major argument still proves to be applicable to today’s business environment. It centered on the people within an organization, Peters and Waterman Jr. were of the belief that, “soft factors” such as “People, Customers and Action” were the major determinants for success. Peters and Waterman Jr. used the McKinsey 7-S Model as a frame of reference for their study. The McKinsey 7-S Model identified key components that should be considered when organizing, these were, “structure, strategy, systems, shared values, skills, style and staff”. With this as the platform for their research Peters and Waterman Jr. were able to unlock what they believed were the “eight attributes that characterize most nearly the distinction of the excellent, innovative companies.” (ISOE pg.13)

According to Peters and Waterman Jr., all successful companies shared these 8 basic principles 1. A Bias for Action, here they emphasized the importance of having a very fluid organization, they observed that most companies that practiced “MBWA- Management By Walking Around” were better able to communicate with their staff, allowing for things to get done quickly. 2. Close to Customer, this point emphasized how service and quality oriented these companies were, they listened to their users and filled niches within their particular industry. 3. Autonomy and Entrepreneurship, fostered innovation by encouraging staff members to excel in there given fields. 4. Productivity through People, these companies treated their employees as a source of quality; they realized that the best work would be received if they placed people in the areas they were most efficient in. 5. Hands on Value Driven, here they found that setting standards and enforcing the company’s values into everyday work practices usually gave good results. 6. Stick to the knitting, Peters and Waterman Jr. found that companies that expanded only in areas associated with their industry were among the most successful. 7. Simple form, Lean Staff, most successful companies had very few staff members in the Head Offices and worked with a very simple form of management. 8. Simultaneous loose –tight properties, gave value to the workers ability to complete their job in their own way, while incorporating the values of the company. (ISOE) These 8 factors still hold true for many companies in today’s business world, some good examples are Dell Inc. and Hewlett Packard; both are leaders in their industry. HP was recently named the “The world's largest maker of personal computers and printers” by CNN MONEY.

In The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle gives us an account of Google’s rise. The importance of search engines and how they have changed, not only in the realm of advertising and ecommerce, but also its impact on culture and society as a whole is examined.
Battelle allows the reader to gain an understanding of the nature of the industry at the time of Google’s inception, by bringing to the forefront its competitors such as Yahoo and MSN, as well as the nature of internet advertising at that point in time. He clearly identifies the importance of search engines and their effect on everyday life. Search engines help organize and present information to both consumers and suppliers and allows for greater personalization and the analization of needs with respect to online advertising. This is done using a process called click stream. With an increase in the monitoring of web users companies now have the ability to correctly analyze and in most situations anticipate one’s needs, it is here that the issue of privacy becomes a major concern. Battelle touches on this issue by highlighting numerous examples of individuals who have used Google’s search and were able to obtain personal information about themselves for example the ability to locate an individual just by using their telephone number .
Google despite its shortcomings are the leaders in this industry and as predicted by Battelle, would be in years to come due to their innovative ideas and unorthodox way of conducting business. They have forever impacted the cultural anthropology of our era.

Mark Walton in Generating Buy In: Mastering the Language of Leadership examines the importance of a specific leadership quality which he refers to as “buy- in”. Buy- In can be identified as having the ability to build, lead and manage organizations, motivate teams, promote ideas and generate support but most importantly it permits the leader to obtain the support , commitment and loyalty of their customers whether they be internal or external. He is of the view that “the ability to influence people’s thoughts and feelings, […] has emerged as the paramount leadership skill” in today’s society which is more negotiation oriented, as opposed to authoritative in nature.
Walton highlights three major actions necessary to generate buy-in, “Understanding the language of Buy-In”, “Speaking the Language of Buy-In” and “Putting the language to work”. Walton claims that the use of language can in most cases build strategic placement, by generating and delivering a story that projects a positive outcome to its listeners .This story then acts like a framework onto which you would be able to link not only the future you desire but also satisfy the needs of your listener, this is especially important in times of hardships. The implementation of these skills as well as the identification of your objectives allows for a successful implementation of your goal.
Mark Walton not only stresses the importance of communication skills but also channels the reader to effective ways of turning “cries into positive, value added outcomes”.

In China Inc: How the Rise of the Next Superpower Challenges America and the World, Ted Fisherman highlights some of the major concerns associated with the rapid increase in China’s industrial market as well the social, political and economic impact this rise has on the rest of the world.
One of the major issues however, stems from the countries shift from communism to capitalism. This political shift enabled to a large extent, the economic co- dependency that the rest of the developed world has with China. This is especially true for the United States and Europe, not only does China have an overwhelming competitive advantage in the lower levels of the manufacturing industry but it also has in recent times, invested highly into other higher levels of industrialized products undoubtedly positioning itself for overall economic control. This view is supported by the overwhelming increase in capital investment that China receives, according to Fisherman it is ‘where the world is investing’. The rise in capital investments is undoubtedly linked to the present stable political climate. According to Fisherman, the large skilled disciplined labor workforce, working under a stable political system that has some understanding of English, makes China a growing threat. Its massive increase in population size can be seen as the most troubling fact, because China’s domestic market is at present highly underdeveloped, and as such has the ability to re-arrange the world’s economy when it becomes fully matured, which may be in the near future.
Ted Fisherman brings to the forefront a growing problem that may soon affect not only the economy but also the political stability of the world. As history has shown, economic leaders usually dictate political norms; as such China’s rise may create a cultural shock that can lead to a drastic change in international relations especially for the western world.