Finding The ROI in Blogging
This article gives an interesting perspective on future potentials for blogging. Since we are largely in a market driven economy, there will be no stone left unturned when it comes to maximizing the value on any given task. Blogging is no exception. It makes one consider the possibility of becoming a "professional blogger" where blogging is your business. This is not only possible, but could open new doors of future opportunities for the tech savvy blogger of today.
Finding the ROI in blogging by ZDNet's Dan Farber -- Charlene Li of Forrester Research has posted about recent research on the ROI of external blogging for corporations. The research report is aimed at marketers who need a way to quantify the value of blogging. Li advises, "By going through the exercise of defining and quantifying the benefits, costs, and risks of a blog, ... click Finding the ROI in blogging for the rest.