SWTO Analysis approach applied to CICS
Introduction
“SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective” (wikipedia). As some people understand the acronym as SWOT, Dr. Jay Gillette portrays SWOT as SWTO. He believes it’s important to start with an inventory of our strengths, then weigh our weakness. Then from our weakness we have a clear view of threats to ourselves and our organization, and we can see where our strengths give us encouragement and protection (Gillette, 2006, p. 11). I believe SWTO is very useful in providing information that is helpful in matching a company or a businesses resources and capabilities to the competitive environment in which it operates.


Macintosh
Apple vs Microsoft
1975-2006