Words That Work
I was listening to an interesting NPR program on the way to campus this morning. The topic was words, communication, and manipulation. It was a relatively infuriating program. But maybe that was the point.
Dr. Frank Luntz was speaking about his new book Words That Work.
Dr. Luntz carries a specific political slant, and was showing how to better use specific words to help smooth relationships for people who carry that same slant. Using words to further an agenda, whether for corporate or governmental agendas is a dangerous, ethically-questionable game (ex. pitching the idea of using "exploring for energy" instead of "drilling for oil").
In my opinion, the practice borders on manipulation. This is an effective way to communicate; however, we have to watch the power we possess. For words are power. Dr. Luntz understands this.
Now on to the positive:
He stresses word choice and tone. Excellent concept, and effective when used properly.
He also stated this morning that the level of hostility in a conversation is usually indirectly proportional to the listener's level of understanding of the subject. This is a beautiful concept, and probably a true observance.
I admit I have not read Dr. Luntz's book, merely listened to him discuss it. But I will pick up a copy soon and comment on the actual material inside.
Hopefully it will contain much insight into one communicator's idea of personal communication, and will possess usable ideas on helping to facilitate understanding of concepts through effective communication, while focusing less on using words as tools of the educated as potential weapons of personal agendas.
I will let you know how it goes.