The following are thoughts based on reflections on parts of Brown & Duguid’s book, The Social Life of Information (2002, Harvard Business School Press, pp. 120-129) and my own experience.
In business today I see an increasing emphasis on defining “business processes” as a knowledge capture method. While these business processes deal with how information is handled and used what I find is, and have even heard stated, the intent is to minimize the “human element” so things get done “right”. However, I think there is a fundamental flaw in this approach. I believe Brown & Duguid say it well when they note “focusing on processes draws attention away from people”. Also, when I think of Dr. Jay Gillette’s quote “Information is Knowledge in Motion” I want to add “only when it is moving through people”. As Information Renaissance leaders I believe we need to understand this and work to make our information processes embrace the “human element” by making them “people-focused” and “knowledge-focused”. Brown & Duguid indicate that by doing this the attention is turned away from the process and instead the focus becomes on the “knowers”; i.e., the people with knowledge. Also, as the business environment becomes more complex, both because of the increasing amount of information available and due to the quick and discontinuous changes that can occur in the business world, people are who adapt and not the process. If the process adapts this is because people gained the knowledge to know the process needed to be changed. This is because a business process is designed based on “know that” which is different from “know how” as Brown & Duguid point out. “Know how” is people practicing what they know and this is why focusing on just the process leads to potential problems in today’s dynamic business environment. Being able to recognize this and bring the focus to the “knowers” in the process is one of the challenges we have as Information Renaissance leaders of the 21st century.