Recommended Readings - The Search
The Search
The Search, written by John Battelle, is about the idea of a system of a “Database of Intentions (Battelle, 2005),” which Battelle goes on to define as a sum total of all queries that pour into search engines daily. This in turn helps define our culture by revealing what our culture is interested in knowing about.
While the book is mainly about Google, and the processes it uses to find and locate these published ideas/information that is scattered all over the web, it also discusses the evolution of search engine technology, and how it’s gotten to where it is today.
The Search, also delves into the realm of contextual advertising. How searches can pinpoint a customer for a company’s product. While many companies would pay a fortune to reach their target audience, Google has taken the approach of non-evasive advertising as well as bid-per-click results. The product name is Adsense, and it has helped hundreds of businesses that normally couldn’t afford conventional advertising.
Battelle goes on in the final part of his book to lay out some of the potential future directions of Google and the products that they are going to offer. Battelle depicts a vision of Google becoming an overarching, centralized platform that individuals can use for every aspect of their lives.
http://www.amazon.com/Search-Rewrote-Business-Transformed-Culture/dp/1591840880