Recommended Readings - Generating Buy-In
Generating Buy-In
Generating Buy-In, written by Mark Walton, presents a language of leadership that is common to some of the most influential leaders in the United States. Walton shows stories and examples of U.S. Presidents, officers from the U.S. Army and several CEO’s from companies like Coca-Cola and GE.
Walton goes onto show leaders how they can take charge by recognizing situations that point to renewing commitment in employees, telling motivating stories, or times where hard work is just needed to get the job done. He poses that in order to get the results we desire, we must appeal to others in the way that our minds work with best: a story. Walton shows that if we use stories effectively, it can motivate others to action, which in turn, gets things done.
Generating Buy-In lays out a step-by-step guide to create effective stories. It starts out with setting goals, to determine what action you want your audience to take. Then the next step is to show the audience a vision, or big picture of what you want to happen. The next is to develop the story into three chapters that target your audience’s agenda such as needs, wants and goals. After you have done that, the last step is to call for action. This asks for a commitment on the audience’s part to take their first step into doing something about it.
This is a very valuable book that can help leaders communicate more effectively with employees and people they work with, simply by telling a story.
http://www.amazon.com/Generating-Buy-Mastering-Language-Leadership/dp/0814407889