Content Aggregator -Part 3
It is important that the existing assets be divided into specific divisions so that they fall into different genres. This is done since users are mostly content-specific and they expect the web sites of companies be the same too. An auto-fill for words in the search boxes would be helpful to users because it helps them get closer to their destination.3
There are many businesses involved with Content Aggregation and some of them are Google, AOL and YAHOO! to name a few. AOL OR America Online is number one of all the online content aggregators and they have a terribly strong customer relationship. AOL’s customers help them to find out the latest and the next thing coming up in market. Then there is Google which is charging through the market with AdWords and AdSense which widens participation from very small businesses to large businesses. Their strategy also helps advertisers in soaring up in their business too. Yahoo! comes next by gaining a major market in building online communities and social societies. With the effective partnership with eBAY, Yahoo has made it big in advertising and online payments. 4
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