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February 15, 2008

Content Aggregator -Part 4

The Online Content aggreagtors are more involved with the audience or the users and definitely have a lot of advantages such as:

a. Both the Advertiser and the User develop a trustworthy relationship and this would make the user to come back for more services. This is possible when the data on he content server is authentic and proofed. This is very crucial since a lot of aggregators make random links to different products and sites without checking for their reliability.

b. It is not just consumers who can profit from this but also advertisers can advertise their products with us along with sponsors. The services offered then to the advertisers and the consumers would be very broad and always expanding.

c. All the assets that are aggregated would come under one huge portal and would be a user preferred interface. Users would realize that they needn’t search different websites for the typical same information and would just search for the necessary product or service on our aggregator.

d. It would be easy for the aggregator to handle it since the different content can be characterized under separate network infrastructures such an education, organizations, games or music and the content will be searched and updated automatically.

e. The Security and access to the different levels of information can be accessed at the corresponding levels based on the position.

Conclusion:
The process of aggregating all our digital assets would help users gain easy access to different products and services and this would help us cut costs and would offer a wide range of services. This would help our company grow faster in the future since information is wealth and people are always looking for more to satisfy themselves.


REFERENCES
1. Blossom, John. The New Aggregation. Shore Communications Inc, 2004. 14 Nov. 2007 .
2. Porter, Joshua. Digital Web Magazine, 2004. 14 Nov. 2007 .
3. Porter, Joshua. Bokardo, 2004. 14 Nov. 2007 .
4. In-Stat, 2007. 14 Nov. 2007 .
5. Electronic Publishing Services Ltd, 2005. 14 Nov. 2007 .

Posted by Deepak Sivakumar at 07:52 PM | | Comments (0)

Content Aggregator -Part 3

It is important that the existing assets be divided into specific divisions so that they fall into different genres. This is done since users are mostly content-specific and they expect the web sites of companies be the same too. An auto-fill for words in the search boxes would be helpful to users because it helps them get closer to their destination.3

There are many businesses involved with Content Aggregation and some of them are Google, AOL and YAHOO! to name a few. AOL OR America Online is number one of all the online content aggregators and they have a terribly strong customer relationship. AOL’s customers help them to find out the latest and the next thing coming up in market. Then there is Google which is charging through the market with AdWords and AdSense which widens participation from very small businesses to large businesses. Their strategy also helps advertisers in soaring up in their business too. Yahoo! comes next by gaining a major market in building online communities and social societies. With the effective partnership with eBAY, Yahoo has made it big in advertising and online payments. 4


contd..

Posted by Deepak Sivakumar at 07:52 PM | | Comments (0)

Content Aggregator- Part 2

When the data and assets are aggregated the consumers would have easier access to it and it would be best if most of the information is available for free to the public and the already existing customers could have access to privileged information to the company’s resources.

The internet speed for this purpose should be fast since the web aggregator would upload and aggregate sources every few hours whenever necessary. An example would be Moreover technologies that searches thousands of sites, retrieves and stores headlines and sends them out as packages by the web to the different users. 5

Some of the applications of aggregating the digital assets are that the consumers can have access to any kind of information by just typing in the necessary key words and the information will be delivered to them at an instant unless they are looking for something irrelevant. When it comes to the price factor, the online content can be accessed for free but there might be content which cannot be accessed by the general public due to security reasons.

The consumers or the customers when accessing for information on an aggregator machine can gain access to a very diverse range of information and they can get exact details on the products or other details. It also allows them to take part by blogging which in turn can be aggregated under that product’s category. This forms a network and people looking for some product vaguely related to ours might end up realizing the difference s between the two products which would make them consider our products. 2

contd..

Posted by Deepak Sivakumar at 07:51 PM | | Comments (0)

Content Aggregator- Part 1

The Web is a broad domain where tons and tons of information float around. All these information need to be segregated into niches for the easy access by the web users. This is the concept of Content Aggregation where data and content are focused primarily based on their features so that users can gain access based on their needs and requirements.


There are plenty of businesses all throughout the world such as public institutions, commercial organizations, academic institutions that use content aggregation to highlight their company’s products and are definitely more accessible for information compared to the businesses that don’t do content aggregation.1 All the information or the digital assets over the web need to be rich in content and not just novelty since at the end of the day the users are looking for productive data to help them with their business.

The aggregators can either be humans or machines. Human aggregation is when new sites compile stories from the Press or just Blog entries or feeds in readers like Shrook or FeedDemon. Machine aggregation is the method of compiling large number of content over the internet and making them accessible via search engines such as Yahoo, Google and the rest. People no longer go to a specific domain if they are in need of a particular piece of information but they rather go to a search engine such as Yahoo or Google to access this kind of information.2 This is done because the users can go straight to the information source without having to go through all the different links which connects to the required content.

contd..

Posted by Deepak Sivakumar at 07:49 PM | | Comments (0)