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Words of Advice from one of America's Richest

John H. Johnson is the founder of Johnson Publishing Company. He was the first African American to make the list of the Forbes 400 richest Americans. In his book, Succeeding against all the odds, Johnson gives good advice for those who are engaged in the world of business, which also includes the information communication enviroment.

• Never go into a man’s office without knowing all about him.
• Don’t take any job no matter what the task for granted.
• Never burn your bridges.
• Have ideas that meet the needs of the people.
• Use creative problem solving techniques.
• Never accept failure, Remove the word from your vocabulary.
• Practice Presentation skills in the mirror.

Selling Points

1. Grab the client’s attention.
2. Find the vulnerable spot.
3. Find and emphasize common ground.


Quote
I believe ever since that living on the edge living in and through your fear is the summit, and that people who refuse to take that dare condemn themselves to a life of living death.

Reference

1. Bennett L., Johnson, J. (1989). Succeeding against the odds. New York: Warner Books

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