Surveys on use of blogs in the world
I read an article in a IT-related newsletter (very popular among French web surfers) concerning the use of blogs in the world (in the USA in particular). It shows the results of several surveys, including the benefits of a CEO's blog in the company. I am sure Dr Steele would argue such a study. I thought this would be helpful to the CICS blogosphere, especially to the CICS geeks that research on blogs.
However, it is all in French and I did not find a close English equivalent on the web. You may be luckier than I was. Anyway, I give an (attempt of) English version of two interesting survey results in my opinion, that are given in this article. One reason is to keep track of the content [1] since it might disappear pretty soon or the link might change.
USA : Benefits of CEOs' blogs (in percentage of the CEOs surveyed) |
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Benefit |
Percentage |
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Allows a fast communication of new ideas or latest news |
40.5 % | ||
Offers a more informal communication channel |
39.7 % |
||
Gives immediate feedbacks of one's own firm |
35.9 % |
||
Provides a forum for innovation and strong leadership |
29.0 % | ||
| Provides a regular traffic to the company's website | 29.8 % |
||
| Promotes a culture of openness | 28.2 % | ||
| Provides the material to encourage the links from other bloggers | 18.3 % | ||
| Brings no benefit | 16.0 % | ||
| Don't know | 21.4 % | ||
| Others | 3.1 % | ||
|
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World : # of weblogs according to the age (October 2003) |
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Age |
# of weblogs |
Percentages |
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| 10-12 | 55,500 | 1.3 % | ||
| 13-19 | 2,120,000 |
51.5 % |
||
| 20-29 | 1,630,000 |
39.6 % |
||
| 30-39 | 241,000 | 5.8 % | ||
| 40-49 | 41,700 |
1.0 % |
||
| 50-59 | 18,500 | 0.4 % | ||
| 60-69 | 13,900 | 0.3 % | ||
| Total | 4,120,000 | 100 % | ||
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There is more on the link...
[1] Le Journal du Net, Monde : L'usage des blogs, 12/09/2005