telecom growth in India
Telecommunication is a mature industry that has been globally available from many years and it is now considered as a basic need and a necessity rather than a luxury in most parts of the world. With the mobile phone revolution, telecommunication in India is emerging as a sector that is providing the most remarkable display of people-oriented development and satisfaction. With seven to eight million new phone connections being added to the network every month, India is emerging as the fastest growing telecom market in the world. Attracting not just global service providers like Britain-based Vodafone but also big handset manufacturers like Finland's Nokia that were too long ago reluctant to make an entry because of low potential of market in India.
Infrastructure solutions that deliver lower cost coverage and more efficient capacity is becoming more crucial to drive up service volumes, revenues and to stay alive in the market. Placing a huge competition among established players like RELIANCE, AIRTEL, BSNL and etc to invest in rural and as well as in urban areas where still essential means of communication is not been provided at its best. Seeing the considerable importance and potential for socio-economic development in much needed areas made the telecom giants to look at the upbeat statistics about India's leadership position in areas like outsourced Information Technology services and software development to stay competitively ahead in the long run.
Twenty- five years ago - a time when telecom in India were still unknown to each other-When making or receiving a phone call was still an `event', when waiting for a `trunk' call to go through was still one of life's great adventures, when owning a phone line at home or even work was still a rare privilege. Reliance was one of the major private players under the leadership of Mr.Dhirubhai Ambani, first unveiled his vision about the power and potential of communications in India, having businesses in various sectors like energy, textile and etc,
Mr. Dhirubhai unveils a vision of transforming the lives of millions of Indians by providing the best and superior means of communication at cheaper rates. His path-breaking marketing strategy and its restructuring of its own financial resources contributed to its turnaround, with the strongest team of telecom professionals that country has ever seen made millions of Indians happy as they provided the best mobile tariffs in the world. With effective price initiatives, Reliance communication is able to provide a local call costs around Rupee 1 per minute, STD Rupee 2, and a call to the U.S.A costs less than Rs 5 per minute. But numbers of call rates alone cannot capture the full flavor of India's telecom story.
Today consumers use their phone not just to make a call or text a message, but to take pictures, shoot videos, listen to the radio, watch TV, make airline bookings, surf the net, access emails, downloads movies, songs, software’s, play games and others expanding the more diversified means of communication.
Today service-oriented infrastructures and providing better coverage capacity is becoming more important and desirable to stay active in the market. As India's telecom market has exploded, the country has moved into a new and higher economic growth orbit, attracting new firm like Vodafone into the Indian market. The Vodafone has already created a global buzz by acquisition of Hutch-Essar for $10.9 billion and cited new challenges to the established players like Reliance and many others. This Britain-based global mobile telecom giant Vodafone is the largest mobile telecommunications network company in the world by its turnover and has a market value of about £100 billion. It got its name from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones. Now with its presence in India it plans for investing $2 billion within two years in the Hutch-Essar telecom venture to particularly tap the rural market and aims to sign up 100 million users in India by 2010 by building and proving the better infrastructure and improving the tele-density in the country.
The uses of a mobile today are not limited by technology but by the limitations of the human mind. With coming of new technology oriented communications like broadband, WiMAX, Mobile TV and etc it has placed of new benchmark in proving best of the technology services and connectivity in the country, attracting not only established firms but also new enterprises to invest and unveil the growth of telecom market. The communications boom in the last few years had a huge impact on the growth of the economy and as India's telecom market has exploded India has emerged as potential player in world market and has moved into a new phase of telecom exploration and development.